Plaque begins as a soft, sticky layer of bacteria, food particles and saliva that forms on teeth throughout the day. If it is not removed properly through brushing and flossing, minerals present in saliva can gradually harden the plaque. This hardened deposit becomes tartar, also known as dental calculus, and it can collect around the gumline or between teeth.
A plaque control toothpaste manufacturer can develop daily-use formulations that help remove soft plaque before it has more time to mineralize. Formulas may be customized with suitable cleaning agents, fluoride, fresh-breath ingredients or other oral care actives, depending on the intended positioning and supported claims.
For brands entering the preventive oral care category, working with a plaque control toothpaste manufacturer can support custom formulation, flavor development, testing and private label production. Regular brushing and interdental cleaning are important for plaque control, but once tartar has hardened onto the teeth, it generally cannot be removed effectively with normal brushing and should be professionally cleaned by a dentist or dental hygienist.